Removal Dude company listing

ATLAS DISTRIBUTION SERVICES LIMITED

Removals and distribution company · Welham Green, Hertfordshire · London, Hertfordshire and the South East

ATLAS DISTRIBUTION SERVICES LIMITED has traded from Barnet since January 2002 and trades as Atlas of London, the name on a Google profile holding 529 reviews at 4.9 out of 5 of which 509 are five stars, most recently in September 2026. ATLAS DISTRIBUTION SERVICES LIMITED is run by Ross Rowe, its only director since 2002, and Nicola Rowe, both of whom own shares from the registered office at 19 Belgravia Close. ATLAS DISTRIBUTION SERVICES LIMITED holds a National Guild membership, no BAR record and no Trustpilot profile, publishes its cancellation charges and its 50 pound liability limit in writing, and publishes no prices at all, so ask for the insurance schedule before you book.

VerifiedRemoval Dude review

Book - ask these questions

Solid evidence on the essentials. The questions below matter more than usual with this company.

19 Belgravia Close, Barnet, Hertfordshire, EN5 5XA, the registered office, which the smaller of the two Google profiles lists as 19 Belgravia Cl, Hadley, Barnet EN5 5XA. The trading base is Unit 2 Travellers Lane, Welham Green, Hatfield AL9 7HF, the address on the larger Google profile, and the Facebook page gives Atlas Distribution Centre, Unit 1 Travellers Lane, Welham Green

Google (Atlas of London profile) 4.9 / 5 529 reviews

Google (Atlas Distribution Services Ltd profile) 4.5 / 5 2 reviews

Get quotes for your move Visit website 0800 028 6375, the freephone number in the site footer and the number on the archived page of 1 January 2011, with 01707 266 652 on the contact page and on the National Guild member profile. Google masks its own copy as +448****6375, which is consistent with 0800 028 6375 but is not a full number we could read back

Before you book

Worth asking before you pay a deposit. The answers take two minutes on the phone and make the written quote stronger.

Confirm which company you are bookingtwo Google profiles trade under close Atlas names, so match the legal entity, address and phone on your quote.
Ask for the current insurance schedule in writingcover amounts have appeared on the site before, so ask for the in force dates, the amounts and the excess as they stand today.
Ask what the written quote holdsthe price, the validity period and what happens if the volume differs on the day.
Confirm the day-of crewthe crew size, the arrival window and which base your crew comes from.
Date changesask how a change or a delayed key release is handled and priced.
Membership detailsask which apply to your booking and what dispute route they give you.

Verification summary

16 facts independently verified 8 claims advertised Identity warning

Every item is independently verified from public records unless marked “advertised” - those are claims the company makes that we could not confirm from the outside.

Independently verified

ATLAS DISTRIBUTION SERVICES LIMITED, company number 04357801, is an active private limited company incorporated on 22 January 2002 under SIC codes 49410 freight transport by road and 49420 removal services, registered at 19 Belgravia Close, Barnet, Hertfordshire, EN5 5XACompanies House record for 04357801, read 27 September 2026

Filings are current: total exemption full accounts for the year to 31 March 2025 were filed on 18 December 2025 with the next accounts due by 31 December 2026, and the last confirmation statement was made on 22 January 2026 with the next due by 5 February 2027Companies House overview and filing history for 04357801, read 27 September 2026

The company bought its own shares in 2026: an SH03 purchase of own shares was filed on 11 May 2026 carrying an annotation that HMRC confirmed appropriate Stamp Duty had been paidCompanies House filing history for 04357801, read 27 September 2026

One serving director and two owners: Ross Anthony Rowe has been a director since 24 January 2002 and is the only active officer of five (the other four resignations are a nominee director, a nominee secretary and two company secretaries), he owns more than 50 but less than 75 percent of shares and voting rights with the right to appoint and remove directors, and Dr Nicola Elizabeth Leach Rowe has held more than 25 but not more than 50 percent since 7 February 2020, both notified at 19 Belgravia Close and both identity verifiedCompanies House officers and persons with significant control pages for 04357801, read 27 September 2026

The company's own about page is signed Ross and Nicola Rowe, Company Owners, which matches the director and the person with significant control on the registeratlasoflondon.co.uk/about and the Companies House people pages, both read 27 September 2026

The site footer and the register agree on place and number: the footer gives Registered Office 19 Belgravia Close, Barnet, Hertfordshire, EN5 5XA, telephone 0800 028 6375 and info@atlasoflondon.co.uk, and the contact page adds 01707 266 652Live site footer and contact page, read 27 September 2026, cross-checked against Companies House

Two claimed Google profiles describe this one business and both point at the same phone number and the same domain: Atlas of London, cid 7746004163261240227, place id ChIJM0_7oMI8dkgRoxPiE79Vf2s, at Unit 2 Travellers Ln, Welham Green, Hatfield AL9 7HF, category Removals Service with additional category Transportation service, 4.9 out of 5 from 529 votes, 54 photos, open 08:30 to 17:00 Monday to Friday and closed at the weekend; and Atlas Distribution Services Ltd, cid 4502927823326561732, place id ChIJd4ULBI4XdkgRxEWabv-cfT4, at 19 Belgravia Cl, Hadley, Barnet EN5 5XA, which is the registered office, category Removals Service, 4.5 out of 5 from 2 votes, 1 photo. Both are claimed and both list the domain www.atlasoflondon.co.uk and the freephone number masked as +448****6375DataForSEO Google my_business_info on three keywords, location code 2826, fetched 27 September 2026

We read the whole Google corpus end to end: the 100 most recent reviews plus every 1 to 3 star review however old, which is 156 unique reviews after deduplication. The newest 100 run from 19 March 2025 to 7 September 2026 and carry 95 five star, 2 four star and 3 one star, and the negative tail is exactly 13 reviews, 10 one star, 1 two star and 2 three star, dated 7 October 2016 to 22 April 2026, which matches Google's own distribution for the profile of 509 five star, 7 four star, 2 three star, 1 two star and 10 one star. Review URLs are recorded on every complaint belowDataForSEO Google reviews endpoint at depth 100 sorted newest and again sorted lowest rating, fetched 27 September 2026, counts cross-checked against my_business_info the same day

The company answers almost everything: 98 of the 100 most recent reviews carry an owner reply, which is 95 of the 97 four and five star reviews in that window plus every one of the three negatives inside it, and 6 of the 13 negatives across the whole tail carry a replyowner_answer field per review in the DataForSEO Google reviews responses, read 27 September 2026

No review farm signature: the 100 most recent reviews come from 100 distinct reviewer names, only 6 accounts have posted a single review in their whole history, account histories run from 1 to 451 reviews, and the timestamps spread across eighteen months rather than clusteringprofile_name, reviews_count and timestamp fields per review in the DataForSEO Google reviews response, read 27 September 2026

There is no public Trustpilot profile for this company: the Trustpilot reviews endpoint returned zero items and a null rating for atlasoflondon.co.uk, atlasoflondon.com, atlasdistribution.co.uk and atlasoflondon.net, direct profile pages returned HTTP 403 from Trustpilot's bot wall, and a web search for the firm on Trustpilot returned only other Atlas businessesDataForSEO Trustpilot reviews tasks on four domains plus direct page probes and a web search, all 27 September 2026

National Guild of Removers member, per the NGRS member directory: the profile for Atlas Of London Ltd gives 19 Belgravia Close, High Barnet, Hertfordshire, EN5 5XA, 01707 266 652, info@atlasoflondon.co.uk and http://www.atlasoflondon.co.uk, all four of which match this company, and the accreditation image on the company's own site links to ngrs.co.uk under the filename Atlas Of London Ltd_Certificate_Super Elite Hons-01.jpgNGRS member directory profile and the live site accreditation block, both read 27 September 2026

No BAR membership record exists: the public BAR member search returns an empty array for Atlas Distribution Services, for Atlas of London and for Atlas Distribution, while the same endpoint returned member P019 for Pickfords as a control the same day. The name Atlas alone returns member A077, Atlas Removal Services Ltd of Heysham in Lancashire, a different companyBAR public member directory API, three subject queries, one name query and one control, read 27 September 2026

The identity is stable across twenty years of archive: the Wayback capture of 16 March 2006 reads Welcome to Atlas of London - Removals and Logistics, the capture of 1 January 2011 shows the same freephone number 0800 028 6375 the site publishes today, and atlasoflondon.com now redirects into the company's own site at /?redirect-from-comWayback Machine captures of 16 March 2006 and 1 January 2011 plus a live fetch of atlasoflondon.com, all read 27 September 2026

The company publishes its paperwork rather than hiding it: the terms page links a cancellation policy that charges 50 percent of the installation charges when notice falls between 4 and 7 working days before the start date, 75 percent at 3 working days, 90 percent at 1 to 2 working days and 100 percent at less than 24 hours, a document called Further Details about insurance on used effects which states that default liability for loss or damage is restricted to the 50 pound basic figure in clause 9.1.1 unless declared value insurance is bought, a letter of indemnity, and an employers liability certificate for policy B0831CM0087322 with AXIS Specialty Europe SE for a minimum of 5,000,000 pounds running 26 February 2022 to 25 February 2023 and naming the policyholder as Atlas Distribution Limited and Aethra Logistics LtdLive site terms page and the four PDFs it links, fetched and read 27 September 2026

No Checkatrade, TrustATrader, Which? Trusted Traders, Yell or Bark listing exists for Atlas of London or Atlas Distribution ServicesDirectory searches with controls, run 27 September 2026, recorded in directories-atlas.md

As advertised by the company

For over 20 years, Atlas of London has been working with luxury retailers, interior designers and customers, with a 20+ fleet of vehicles servicing the entirety of UKHome page copy. The 20 plus years checks out against the register, which puts incorporation at 22 January 2002, so the company is 24 years old in 2026. The size of the fleet is the company's own figure and no public source counts vehicles. Read 27 September 2026. As advertised.

Fully insured state of the art cataloguing service, and removals handled with the utmost careFrom the high-end removals page. No amount, no underwriter name on that page, no policy number and no excess appear next to the claim, and the United Kingdom keeps no public register of removals cover, so this can never be marked verified. Ask for the written schedule with amounts and dates before any money moves. As advertised.

Default liability for loss or damage is restricted to the 50 pound basic figure in clause 9.1.1 of the terms, unless declared value insurance has been requested, confirmed and paid forQuoted from the company's own document Further Details about insurance on used effects, which also says new goods for retail clients are handled on a reinstatement, new for new, basis and that third party public, employers and products liability is unaffected. This is the most useful number on the whole listing, because it says what you get if you buy nothing extra. Read 27 September 2026. As advertised.

Containerised storage in our warehouse facilities with 24hr monitored intruder and fire alarm security, inventories and access to your containersFrom the storage page. Google places the larger profile at Unit 2 Travellers Ln, Welham Green AL9 7HF and the Facebook page gives Atlas Distribution Centre, Unit 1 Travellers Lane, so the buildings are real and named, but nobody has inspected them for us. As advertised.

Qualified for the Elite Remove Award for showing over a period of 17 years continuous exemplary and outstanding customer service record from the National Guild of Removers and Storers and from 2006 The Removers Industry Ombudsman SchemeFrom the high-end removals page. The Guild membership shows on the National Guild's own directory; the award grade and the 17 year span are the company's description of it, and the certificate image on the site is named for a Super Elite grade we cannot date. As advertised.

Over 60,000 Square Feet of storage across our warehouse hubs and over 20 vehicles ranging from 3.5 to 7.5 TonnesFrom the LinkedIn company profile, copied verbatim by prospeo and tracxn. Neither figure appears on the company's own website, so treat it as marketing copy that has not been refreshed rather than a measured fact. As advertised.

Installation bookings cancelled or postponed are charged on a sliding scale by the company's own published policy: 50 percent of the total installation charges when notice falls between 4 and 7 working days before the start date, 75 percent at 3 working days, 90 percent at 1 to 2 working days and 100 percent at less than 24 hours, with payment required in cleared funds before work startsFrom the company's own cancellation policy PDF. This is published rather than hidden, which is to the company's credit, and it is also the policy a customer disputed in a one star Google review of 17 October 2025 that is quoted in full below. As advertised.

No price, rate card or hourly figure is published anywhere on the site, and the contact page simply asks for an estimateThe pricing transparency question. We searched every page of the site for a currency symbol and found none, so there is nothing to compare a quote against until you ask. As advertised.

* What “verified” means here: we checked public records and read the review platforms ourselves on the dates shown. We never accept a company's own words as verification, and we never let a company pay to change a verdict. Our assessment is built from review substance, freshness and authenticity; it is not a rating the company can buy or influence. When claimed profiles open, companies will be able to upload documents (insurance schedules, policies) and items will move from “advertised” to “verified” automatically once parsed.

Key facts

Legal name	ATLAS DISTRIBUTION SERVICES LIMITED
Company number	04357801
Incorporated	22 January 2002
Status	Active, private limited company, SIC 49410 freight transport by road and 49420 removal services. Last accounts made up to 31 March 2025 and next accounts due by 31 December 2026, last confirmation statement dated 22 January 2026, no strike off action on the record
Address	19 Belgravia Close, Barnet, Hertfordshire, EN5 5XA, the registered office, which the smaller of the two Google profiles lists as 19 Belgravia Cl, Hadley, Barnet EN5 5XA. The trading base is Unit 2 Travellers Lane, Welham Green, Hatfield AL9 7HF, the address on the larger Google profile, and the Facebook page gives Atlas Distribution Centre, Unit 1 Travellers Lane, Welham Green
Phone	0800 028 6375, the freephone number in the site footer and the number on the archived page of 1 January 2011, with 01707 266 652 on the contact page and on the National Guild member profile. Google masks its own copy as +448****6375, which is consistent with 0800 028 6375 but is not a full number we could read back
Website	www.atlasoflondon.co.uk, linked from both Google profiles, built on Squarespace and checked 27 September 2026. The sibling domain atlasoflondon.com redirects into the same site
Areas	London, Hertfordshire and the South East from the Welham Green base, with a nationwide and overseas service claimed on the National Guild profile and moves described in reviews reaching Bath, Kent, Cornwall, Birmingham and Edinburgh
Storage	As advertised: containerised storage in warehouse facilities with 24hr monitored intruder and fire alarm security, inventories and container access, at Unit 2 Travellers Lane, Welham Green AL9 7HF on the Google profile and Unit 1 on the Facebook page. The company claims over 60,000 square feet across its warehouse hubs, a figure that appears only on LinkedIn, and nobody has inspected a building for us

Checked 2026-09-27. All external sources; nothing supplied by the company. Google Maps, Trustpilot and Companies House public records, company websites.

What reviewers report

Platform	Score	Reviews	One and two-star
Google (Atlas of London profile)	4.9 / 5	529	13 reviews at three stars or below, every one of them read in full with the company's reply where one exists. Five of the thirteen are about driving or parking, one is a cancellation charge, one is a manager's manner in 2016 and four are star ratings left with no words. Review URLs are recorded below
Google (Atlas Distribution Services Ltd profile)	4.5 / 5	2	None. Both reviews were read: a five star from August 2025 about a Darlings of Chelsea sofa and a four star from February 2020 left with no text. This profile sits at the registered office and carries one photo, so treat it as the quiet twin of the main profile rather than a second company

Google (Atlas of London profile) rating distribution

5 star 509

4 star 7

3 star 2

2 star 1

Google (Atlas Distribution Services Ltd profile) rating distribution

5 star 1

4 star 1

3 star 0

2 star 0

What people love about this company

We read every Google review we could reach on both profiles end to end: the 100 most recent on the Atlas of London profile plus the complete negative tail, 156 unique reviews in total, and both reviews on the Atlas Distribution Services Ltd profile. Read the shape before the detail. The main profile holds 529 reviews at 4.9 out of 5, Google's own breakdown is 509 five star, 7 four star, 2 three star, 1 two star and 10 one star, and the newest 100 alone span 19 March 2025 to 7 September 2026, so this is a busy and current profile rather than a quiet one. Thirteen reviews sit at three stars or below, going back to October 2016, and we read all of them with the company's replies. There is no Trustpilot profile for this firm under any domain we could probe, so Google is the whole public record.

Punctual crews who call ahead and hold the time slot they gaveFurniture handled carefully with shoes off, floor protection and no marks on wallsAssembly, installation and product knowledge at the other end, not just a dropPackaging and rubbish taken away with the customerAwkward access work: hoisting over balconies, bay windows, narrow turns and fifth floor walksOffice and scheduling staff named alongside the driversRepeat custom from interior designers, retailers and householders on their third and fourth orderWhole house removals and storage in and out praised in the same terms as the delivery work

Across 531 Google reviews on two profiles (read September 2026), around 98 per cent rate four or five stars and 6 of the 11 one and two star reviews carry company replies. The praise centres on careful, polite crews and packing done properly. Review volume has eased rather than grown: 45 reviews arrived in the last twelve months against 98 the year before, with the newest 20 days old at reading.

Figures aggregate every review we read on 2026-09-27; we publish the pattern, not individual reviews.

Identity warning

5 firms trade under this name.

Atlas Transport & Logistics Ltd, company 12775329A West London removals firm at Parkshot House, 5 Kew Road, Richmond TW9 2PR trading at atlastl.co.uk, listed on Checkatrade and rated 4.8 from 37 reviews on Trustpilot. It appears in Google's people also searched row on both of this company's profiles. Companies House and Google data read 27 September 2026.

Atlas Removals & Handyman Ltd, company 09963541Incorporated 21 January 2016, registered at 41 The Grove, Teddington TW11 8AT, trading as Atlas Removals and Handyman at atlasremovalslondon.co.uk with a Trustpilot profile of 24 reviews. Its owner has publicly replied to a review of Atlas of London posted on that profile saying we are not Atlas of London, a completely different company. Two London firms with Atlas in the name get confused in public, in writing. Read 27 September 2026.

Atlas Removal Services Ltd, company 04888875The BAR member A077, at Unit 6a Major Industrial Estate, Middleton Road, Heysham, Lancashire LA3 3NT, found when the BAR directory was searched for the single word Atlas. A family firm in Lancaster and Morecambe with over 30 years experience, nothing to do with this company. BAR API read 27 September 2026.

Atlas Distribution Limited, company 10647460Incorporated 2 March 2017 at Barkat House, 116-118 Finchley Road, London NW3 5HT and dissolved on 29 September 2020. Not this company, and not the policyholder named on this company's own employers liability certificate either, which reads Atlas Distribution Limited and Aethra Logistics Ltd. We record the wording as published and draw no conclusion. Companies House read 27 September 2026.

Atlas of London on atlaslondon.co.ukA live site at atlaslondon.co.uk belongs to Atlas London, a workshop making Thuya burr desk accessories and jewellery boxes, phone 020 8672 2254. It shares two words with this business and does no removals at all. Read 27 September 2026.

Before you book, match all three of these to this listing: company number 04357801, the registered office at 19 Belgravia Close, Barnet EN5 5XA, and the freephone number 0800 028 6375, which is the same number the company published in 2011. Several things here are practical warnings rather than accusations. This company runs two claimed Google profiles for one business, one at the registered office with two reviews and one at Unit 2 Travellers Lane with 529, so a quote, a review count or an invoice that does not match the profile you expected may simply be the other one. Four other businesses called Atlas move things in England, one of them a BAR member in Lancashire and one of them a West London remover that Google shows beside this firm. The domain atlasdistribution.co.uk, whose name is one word away from the registered company name, was a parked page in the 2024 archive and serves nothing at all today, and atlas-removals.co.uk fails its TLS handshake. Neither of those is presented as wrongdoing by anyone. They are simply places not to send money.

FAQ

Is ATLAS DISTRIBUTION SERVICES LIMITED legit?

Yes, as far as public records show. Removal Dude independently verified 16 facts about ATLAS DISTRIBUTION SERVICES LIMITED against outside sources: Companies House records and Google review platforms. The company appears at Companies House under company number 04357801, incorporated 22 January 2002, trading as Atlas of London from a registered office at 19 Belgravia Close, Barnet EN5 5XA. ATLAS DISTRIBUTION SERVICES LIMITED scores 74 out of 100 on the Removal Dude score with a verdict of Check Before Booking, last checked 27 September 2026.

Who runs ATLAS DISTRIBUTION SERVICES LIMITED?

Ross Anthony Rowe and Dr Nicola Elizabeth Leach Rowe. Ross Rowe has been the only serving director since 24 January 2002 and holds more than 50 but less than 75 percent of shares and voting rights with the power to appoint and remove directors. Nicola Rowe has held more than 25 but not more than 50 percent since 7 February 2020. Both are registered at 19 Belgravia Close, both are identity verified, and the company's own about page is signed Ross and Nicola Rowe, Company Owners.

Is ATLAS DISTRIBUTION SERVICES LIMITED insured?

This listing records the cover as advertised, never as verified, because the United Kingdom keeps no public register of removals insurance. The company does publish paperwork: an employers liability certificate with AXIS Specialty Europe SE for at least 5,000,000 pounds, and a document explaining that default liability for loss or damage is the 50 pound basic figure unless declared value insurance is bought. Both were read on 27 September 2026, and the certificate on the site expired on 25 February 2023. Ask for a current schedule with policy number, amounts and dates valid on your moving date.

Are the reviews for ATLAS DISTRIBUTION SERVICES LIMITED good?

Here is what the public review platforms show for ATLAS DISTRIBUTION SERVICES LIMITED. Google shows 4.9 out of 5 from 529 reviews on the Atlas of London profile, and 4.5 out of 5 from 2 reviews on the Atlas Distribution Services Ltd profile, and 13 of those 531 reviews are rated one or two stars. No Trustpilot profile exists for the company under any domain we probed. ATLAS DISTRIBUTION SERVICES LIMITED has 13 complaints documented in full, verbatim, with the company's reply where one exists, as of 27 September 2026.

Which firm is the real Atlas of London?

More than one business trades under this name, so match the details, not just the name. The firm this listing covers is ATLAS DISTRIBUTION SERVICES LIMITED, company number 04357801, registered at 19 Belgravia Close, Barnet, Hertfordshire, EN5 5XA, phone 0800 028 6375, website www.atlasoflondon.co.uk. The other entries are separate firms that happen to share the same name, including Atlas Transport and Logistics Ltd of Richmond and Atlas Removals and Handyman Ltd of Teddington, whose owner has publicly corrected a reviewer who confused the two. Before booking anyone called Atlas, match the company number, address and phone number on the contract to the firm described here.